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Editorial Features      View Digital Edition

Bulls and Bears: How to Market to the Medical Profession
June, 2015
Let's face it, the world of health care is changing dramatically, which in many markets has created a negative effect for chiropractic practices. Insurance and other expenses also have increased, causing a further decline in the way many chiropractors can make – and keep – their money.

5 Tips: How to Use Pinterest to Market Your Practice Online
June, 2015
Pinterest is an extremely popular, but often underutilized social media platform where people can bookmark, or "pin," fun and interesting things from all across the Internet.

Is Your Website Mobile Responsive?
June, 2015
Close to 2 billion people around the world own smartphones today. Many of them prefer to view websites on their mobile devices, which makes it critically important to optimize your chiropractic website for mobile users.

Face Off: Practice Software
May, 2015
Face Off offers you the opportunity to learn more about products / services you may be considering for your practice side-by-side so you can make an informed purchasing decision. This month's product category is practice software.

Make the Feet the MVPs of Your Sports-Centered Care
May, 2015
On a daily basis, chiropractors have the honor of treating patients who play all types of sports.

Practicing Chiropractic: Your Peers' Biggest Mistakes and Achievements
May, 2015
What mistakes have you made in your chiropractic practice? And what about your achievements? Have you risen above those mistakes, missteps and miscalculations to grow as a DC and improve your practice operations?

Selling Your Chiropractic Practice: Know What Matters
May, 2015
Selling a chiropractic practice can be at best, difficult, and at worst, an emotionally gut-wrenching experience. Reasons for selling vary and each reason can carry an emotional toll, which may cloud the rationality of the seller.

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