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Editorial Features

Design the Perfect Traffic Magnet
April, 2015
We're already into the second quarter of 2015 - have you made any changes? We are all familiar with Einstein's definition of insanity, so how are you going to get big results without doing anything different?

Maximize Staff Efficiency & Productivity With Routines
April, 2015
Have you ever wondered how some practices just seem to run effortlessly? They make it look so easy. If you asked one of these doctors why their practice runs so smoothly, they might give you a few pointers or say, "good staff."

Face Off: Practice Management
March, 2015
Face Off offers you the opportunity to learn more about products / services you may be considering for your practice side-by-side so you can make an informed purchasing decision. This month's product category is practice management.

Retirees, Chiropractic and You
March, 2015
U.S. demographics are changing and may present opportunities never before seen in modern history. We are an aging populace and in need of help on many levels. "The world is on the brink of a demographic milestone.

Associates: Done Wrong, Done Right
March, 2015
Every week, smart, well-intentioned chiropractors tell me their associate train-wreck stories. Let's talk about four of the most common and costly mistakes you can make when it comes to an associate, and then see what it looks like done right.

9 Marketing No-No's That Are Holding Your Business Back
March, 2015
It's probably not your fault! What most chiropractors know about marketing was handed down from people who never made it in practice or only want to sell something. It's no wonder most DCs believe advertising of any kind is a waste of time, money and energy.

How to Write an Effective Blog (While You're Busy Being a DC)
March, 2015
Innovations in information technology have completely changed the communication landscape in nearly every respect. However, blogging is one online activity that has continued to survive and thrive as a powerful source of information dissemination.

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