The AP decided to run the story after fielding thousands of calls from TV viewers who watched the Life basketball team (Running Eagles) play in the quarterfinals, semifinals, and finals of the National Association of Intercollegiate Athletics (NAIA) postseason basketball tournament. Two of Life's games were carried by the SportSouth TV Network, which covers eight Southeastern states and reaches 3.5 million homes. Cable Channel 69 in Atlanta carried the Running Eagles' quarterfinal and semifinal action on ESPN 2, which was beamed across the country.
The championship game received national coverage on ESPN (62.9 million subscribers). During the finals, sports announcers discussed both chiropractic and Life College, offering information about Dr. Williams and John Downes, DC, team chiropractor for the Running Eagles.
The AP article included a short biography of Dr. Williams, and described his colorful style and "big vision." "Dr. Williams' intense devotion to promoting chiropractic has won him a legion of admirers," wrote Mr. Rice.
The following is a partial list of the newspapers across the nation which printed the article on Dr. Williams:
Los Angeles Times
The Times -- Trenton, New Jersey
Marietta Daily Journal
The Gainesville Sun -- Gainesville, Florida
The State -- Columbia, South Carolina
Sun Sentinel -- Boca Raton, Florida
Times Record -- Fort Smith, Arkansas
The Vindicator -- Youngstown, Ohio
Free Lance-Star -- Fredericksburg, Virginia
Fairfield County Advocate -- Fairfield, Connecticut