Let Your Fans Spread the Love
Nirvana in marketing is when you can create a team of brand evangelists
or people who completely, 100 percent not only believe in your brand,
but also willingly, without being prompted, share your brand story with
The Riches Are in the Niches
When thinking about the target market for your chiropractic practice, it
is important to establish your niche, especially if you want to be a
cash practice and move away from insurance dependence. A product or
service that is for "everyone" is really for "no one."
Practice Potential: When Less Is More
We live in a more culture these days, but as too many people find
out the hard way, more isn't always better in life, and the same is
true for your practice.
If You Build It, They Will Come
Building a successful practice is all about building productive, lasting relationships with patients, families and the health care community. Here are five easy ways to forge relationships that will help ensure a sustainable, successful practice for years to come.
Time for a Little You Time
If you ask 10 patients what they do to care for themselves, most will
answer with a list of excuses as to why they don't do anything or don't
do as much as they should. Ask 10 practitioners the same question and
they'll likely give very similar answers.
Peer to Peer: How to Create Loyal Patients
What's the secret to a successful practice? Of all the variables experts
have postulated, one stands out as common-sense and constant: patient
engagement. A practice that lacks patients who believe in their DC and
are willing to place their health in their doctor's hands won't survive
the long haul.
Don't Let Staffing Mistakes Destroy Your Practice
You can be the most skilled, business-savvy, patient-friendly doctor in
the world, but if your team fails to make the grade, your practice will
suffer – big time. Here are four common staffing mistakes, their
potential consequences and how to correct them.
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