Digital Marketing Checklist (Pt. 2)
May, 2017
As we stated in part 1 of this article [April 2017 issue], the question isn't, "Should you have a digital marketing campaign?" it's, "How do you create one and manage it while running your practice?" Let's finish our discussion with tips 8-14 on our digital marketing checklist.

How to Bring Headache Patients to Your Door
April, 2017
Doctors of chiropractic have the ability to diagnose and treat headaches the minute they graduate. The clinical skills needed to help headache patients are established early. However, the process of reaching out to headache patients is often deficient.

Clinic Efficiency: Are You Failing the Test?
April, 2017
Many chiropractors struggle with the idea of "wearing too many hats" as they manage their own clinics. Not only do you have to be a doctor, but also play the role of savvy business owner, marketing expert and more.

Your Practice Advantage: The Pareto Principle
April, 2017
Have you ever heard of the Pareto principle? More commonly known as the 80/20 rule, it basically states that 20 percent control 80 percent and vice versa.

Digital Marketing Checklist (Pt. 1)
April, 2017
Most health care providers we work with and/or interact with understand they need a digital presence. They get it – their patients are online, they are researching providers before making a decision and yes, they read the reviews on Google and Facebook.

Moving or Just Starting Out? Leasing Secrets
April, 2017
If you think site selection is all about "location, location, location," you're right – intellectually. However, when you get involved in the site selection process, good old common sense may go out the window.

Is Your Office Due for a Spring Cleaning?
March, 2017
For many people, spring is "the most wonderful time of the year!" It's a season of growth, life – and cleaning. When was the last time you did a comprehensive spring cleaning of your office in three dimensions?